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Why SEO Should Matter To Manufacturers

In the business-to-consumer space, SEO is a normal practice so why should the business-to-business manufacturing industry have a different set of rules. To be straight to the point, it shouldn’t and here’s why…

Google is the number one search engine in the world. Manufacturers who know how to play the search-engine game are bringing in more traffic and more sales to their websites than their competitors – which is more than likely you.

Lucky for you, you have landed on a page that will help you. This GrowTraffic blog is going to help you understand why SEO should matter to manufacturers and also give you some tips to succeed.

What Is SEO?

SEO (Search Engine Optimisation) refers to the process and strategy put in place for your website, keywords and phrases to boost the rankings. SEO has two different practices, off-site and on-site.

On-Site SEO

On-site SEO refers to optimising your web pages in ways that make it easier for search engines to crawl and rank your page.

Optimise your website to follow a keyword structure, include headings when creating content, add alt text to your images and create a meta description for the page. Adding fresh and useful content to your website can go a long way with search engines. It allows the crawl to know you’re an active business providing the user with information.

For example, you can create blog posts, videos, or article pages on your website that highlight your products and services to provide the user with more information about your industrial manufacturing company.

Off-Site SEO

Off-site SEO on the other hand, focus’ purely on increasing the authority of your website. The higher your domain authority the more trust search engines have in your business.

When you have created fresh content, you can get businesses from within your industry to share it with their readers. Then, when they link back to your site as the source, it will send positive signals to search engines and can boost your rankings in search results.

Why Does SEO Matter?

I found this stat the other day, and I couldn’t tell the story anymore.

In 1997, there were approximately 1 million websites in existence. In 1998, the amount doubled to 2.4 million. By 2000, there were 17 million websites. Now, 20 years later, there are almost two billion websites in existence.

You might be sitting there thinking, okay, but why does this matter?

Every time someone searches on the internet that is the amount of business they can find.

What I’m trying to get at and elaborate on is SEO makes sure that your target audience finds your website in a relevant search.

How Does SEO Benefit Manufacturers?

An all-around SEO strategy that involves both on-site and off-site SEO, has many benefits for manufacturers.

  • Increased website traffic
  • More qualified leads
  • Higher brand awareness
  • Better ROI than traditional advertising
  • Increased revenue

Ultimately, SEO helps your business increase exposure in search results, reach more customers, and earn more revenue online.

SEO is also cost-effective, and you’ll enjoy a higher return on investment (ROI) than with traditional advertising methods.

3 Manufacturing SEO Tips

Create Web Copy – Useful and informative website content helps explain your services clearly. Make sure your copy is unique and optimised for each individual keyword.

Don’t forget to add keywords and phrases in strategic places, like page headings, meta descriptions, and images.

Backlink Building – We mentioned it briefly above in off-site SEO. Reach out to companies, industry publications, blogs and news sites asking them to link back to your website. The greater the quality of your backlinks ensure your domain authority increases.

Improve Your Site – Both the aesthetic look and speed need to be a priority of your website. When users navigate your website, you typically have a less bounce rate, this sends positive signals to the search engines.

If you’re unsure if speed is an issue for your site, you can use Google’s PageSpeed Insights Tool to test it for free.

SEO For Manufacturers: Get In Touch

If you’re struggling to implement the SEO tips we have given you, then please don’t hesitate to contact us here at GrowTraffic.

We are a multi-award-winning digital marketing agency based in Lancashire and Yorkshire that offers a wide range of digital marketing services.

We specialise in SEO (Search Engine Optimisation) and content marketing! You can call us on 0161 706 0012 or send us an email at

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