At this stage in the digital game, you’re probably aware of SEO. Whether you know it as SEO or search engine optimisation, it’s likely that you either use it for your business or are wondering what it can do for you.
Well, quite a lot, actually. It can bring many benefits to your business, namely improving your ranking on the results pages of search engines.
We’ve made this guide to help you understand exactly why SEO works, and why it works well.
What Is SEO?
The practise of improving your website to rank higher on search engines is known as SEO, or search engine optimisation. The likelihood that someone will find your website when they search increases each time your website ranks on search engines. Having really good SEO over a prolonged period of time can even result in your page ranking high on the first page of the SERP.
Expanding a company’s exposure in organic search results can mean that the company’s website receives greater traffic. Therefore boosting the probability that more visitors will convert into customers, giving more revenue.
Multiple things can influence SEO, and domain authority is quite a big one. A higher domain authority means that your site is considered by Google as more credible, more trustworthy, and this improves its ranking.
Importance of An SEO Strategy
SEO strategies essentially aid you in position your business where you want throughout the entire journey of a purchase. And in turn, it can make sure that whatever marketing plans you have are reflective of the modern consumers.
Because consumer behaviours and habits are always changing. Even more so in this digital age. This has actually been admitted by Google. Many buyers now start their process by doing a web search. And if they’ve heard of you, chances are that they’ll perform a company search before considering buying.
To research their issue, most use Google. Before contact a company, people assess their alternative options based on written reviews or other users’ experiences. But this is usually what occurs after they have used every available source of information.
Being in their search results, therefore, is your chance to get their attention and have them take your brand seriously.
Organic Traffic
Focusing on your SEO strategy is an important technique to generate organic inbound traffic if you’re not looking to spend large increments on paid advertising. You develop a plan that offers users the finest user experience. Then they’ll come to you naturally and recommend your site to others based on how positive their own engagement was.
Nurturing Business-Customer Relationships
Because it makes it easier for users to find your content, SEO helps you cultivate relationships with both new and existing clients.
You’ll gain their trust much quicker if they can see exactly how your material benefits them. So, getting straight to the point with clear information – blog form or infographics, it doesn’t really matter what form it takes. As long as it’s true and easy to understand.
A higher level of trust means that it’s more probable that they’ll eventually become clients.
You may even draw in a newer audience and convert them by means of your SEO strategy. There are more opportunities for customers to find you if you’re company is ranking for more than just one keyword. Keywords and good content could really make a difference and influence the audience you’re reaching.
Does SEO Work?
Yes. Search engine optimisation strategies do actually really work!
If done correctly, SEO is an important part of the organic online growth of your business. It will help a huge volume of internet users locate your website rather quickly, so you’ll likely experience more web traffic on your website.
This results in users’ awareness of your brand increasing as it becomes more exposed. Hopefully, these users will become clients. At least, that’s the aim.
Mistakes to Avoid When Optimising
Just as SEO has a lot of potential for greatness, there’s also the potential of errors if you’re not diligent. Things to avoid if you want your SEO strategy to work and you want to be seeing results.
Keyword Targeting
You should use always use the most appropriate keywords when creating content. Choosing to target the wrong keywords can end up confusing Google. So your site could reach the oppositely intended demographic.
Relevant keywords are important. Conducting keyword research is advised to avoid squandering costs and helping you to identify the keywords most relevant to your industry and your target market.
Keyword Quantity
For SEO purposes, it’s essential to consider how often you’re attempting to use a keyword. Filling your keywords, a strategy known as keyword stuffing, is actually harmful. It will work against you.
Keyword stuffing won’t helping your content rank higher because Google is clever enough to detect when it’s being deceived. Instead, keywords need to be incorporated into the article at points where it makes sense to do so. A sensible place where it seems natural.
Meta Description
Your meta description!
It’s incredible how many pages have an auto-filled meta description that was created on account of publishing. Missing this isn’t the end of the world but it also doesn’t help you! Meta descriptions are valuable.
Not only does it provide important context to the information of your content, but it’s also a great place to insert the keyword you want this page to rank for! Don’t ignore it. Write something clear and simple that tells both web crawlers and users what this page is about.
Get In Touch with GrowTraffic
SEO is the foundation of all digital marketing strategies.
Such strategies which will be effective in increasing business exposure and attracting targeted traffic to your website. Why not get in touch with us if that’s something you’re interested in?
We can assure you that we are well-qualified. (Not to brag, but we’re a multi-award-winning agency!) But I’m sure our 10+ years of experience and expertise will be more of a comfort in our ability than our awards.
Take a look at our services to see what else we can offer you.
Send an email to info@growtraffic.co.uk or phone us on 0161 706 0012 for a more direct line.
