Social media provides your company many benefits of its own. What you’ll be glad to know is that social media also helps your digital marketing efforts, including SEO.
However, truthfully, the relationship between social media and SEO isn’t all that clear. It does exist, but you need to understand it to implement it.
Most people and businesses know the importance of being active on social media. Some may see it as a lone strategy rather than something that will impact other areas of digital marketing.
The ongoing debate and the reason we are writing this blog is to clear the topic up. In this blog, we’ll share the latest on why social media is important to SEO. What you need to do to get search ranking benefits from your social media presence. By the end, you’ll have changed your thought process on social media to allow you to bring a steady stream of leads to your website.
Is Social Media A Ranking Factor For SEO?
Before we provide you with some social media tips, we thought we’d clear this debate.
Social media doesn’t have a direct impact on SEO, and this is where it gets complicated.
Because, it does have an impact on the factors that do affect rankings such as traffic, meaning it indirectly affects your rankings.
How Does Social Media Impact SEO?
As we’ve just figured out social media does not directly contribute to SEO ranking, but indirectly it can. The links you share across social platforms increase brand exposure. They add up and influence search engine optimisation:
- Extensive content distribution
- Longer lifespan of your posts
- Improve online visibility and organic traffic
- Increase brand recognition.
- Enhance brand reputation
- Boosts local search engine optimisation (SEO)
Sharing content across social media sites have no place in SEO rankings. However, when more people share your content throughout social media, it generates social signals that enhancing your presence and indicates your posts/company are useful to your target market.
SEO And The Benefits Of Having A Social Presence
If you’re looking to improve your SEO, you need to invest in social.
Maximise Your Content
If you haven’t been using social media to share your content, you’re missing out on a huge opportunity. Social platforms are important places to share any type of content your business produces.
If you go through the process of creating and uploading content to your website but never share it anywhere, it’s just going to sit there. You’re wasting your time in essence creating that piece.
Social media gives your content accessible to a greater audience than your website alone. The more people interacting with your profiles send user signals and indirectly has a positive outcome on your SEO.
Building Trust Through Socials
Are you more likely to trust a company that’s completely open and transparent or one that is robotic?
I’m hoping you thought open and transparent. That’s the answer I was looking for anyway, let me explain why.
Today, consumers have endless amounts of options available to them. While having more than enough businesses to choose from can be a great thing, it also makes things harder on consumers looking to make the best choice.
Social media is one. It helps builds trust and humanises your brand. You can share what sets you apart and easily engage with those interested in learning more. A poor or non-existent profile is a huge red flag for consumers.
Traffic has always been considered as one of the major ranking factors. Social media affects your site traffic by providing more visibility to your content. When lots of people share your content within their networks, they’re going to send more traffic to your website and therefore, boost your rankings.
Here’s a graphic from Cognitive that illustrates the correlation:
Get In Touch
Everything you do to build your business online should work together. SEO and social media both have their own benefits, but they’re even more effective when they support one another.
Simply having social media profiles for your business might not automatically do anything for your SEO but keep at it and you’ll see how they work better together.
Alternatively, If you’d like expert guidance and support, we’re here to help. GrowTraffic is a Digital Marketing Agency that specialises in SEO, you can call us on 0161 706 0012. Alternatively, you can email us at [email protected] or you can go to our website and fill in the contact form and we’ll get back to you asap!